Australian Poker League
In-Venue Poker
Australian Poker League

Australia's largest in-venue poker league.

Popular social poker events that bring people together, fill venues, and keep players coming back week after week.

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APL · What it is

APL is a turn-key in-venue poker event.

We bring the poker. You bring the venue. With the format, hosts, equipment and content taken care of, APL can run whenever you choose — day or night.

01

Structured weekly tournaments.

02

A national pathway to the APL Million.

03

Hosts, equipment and support included.

04

More customers. Longer visits. Greater spend.

Wide venue shot — APL event in full swing
The story

More than a weekly poker night.

Most venue entertainment fills a room for one event, then resets to zero. APL builds a community that returns out of habit — because there's always something worth chasing.

A crowd vs. a community

Passive entertainment gives patrons something to watch. APL makes them participants — in a game, a leaderboard and a weekly social ritual. Same faces, same banter, unfinished business from last week. Two-thirds of APL players attend once a week or more, and nearly half play no other league.

A journey worth chasing

APL was founded in 2005 as Australia's first poker league. Your weekly game is the entry point to a national pathway: local events feed state finals, a 15-event travelling APL Poker Tour, and the APL Million — Australia's largest in-person tournament, with a $1M guaranteed main event.

Foot traffic you didn't earn

APL players are motivated, habitual and mobile — they travel to other venues for major qualifiers, generating foot traffic a participating venue gets without lifting a finger. Over 600 events run every week nationally.

A national player network

More than poker — a national player network. APL combines professional hosts, a powerful marketing engine, and a community of over 200,000 players with complete in-venue promotional support. The result is consistent weekly attendance, extended dwell time, and increased food, beverage and gaming spend.

1 MillionSeated players per year
600+Events every week nationally
$3MGuaranteed APL Million main event
The numbers

Why venues choose APL.

Average venue performance, drawn from FHV operator reporting. 

1 Million
Seated players per year nationally
66%
Of players attend once a week or more
3+ hrs
Average dwell time per event
The marketing engine

Australia's #1 poker brand, marketing for you.

As the largest in-venue poker operator in the country, APL doesn't just run your event - it fills it. Our national marketing engine works every week to drive players back through your doors.

01

200K+ player database

Regular emails and SMS to a national database of 200K+ registered players, driving them to weekly games at venues like yours.

02

Social & leaderboards

Active social channels, live rankings and results keep players engaged between games and promote your venue's event.

03

In-venue promo kit

Posters, table media and digital screen content - everything to promote your weekly game, supplied and refreshed.

04

Tools for your mix

Drop-in assets you can fold straight into your own newsletters, socials and screens - built for your marketing mix.

Formats

One format. Run weekly.

APL is one thing, done well — a consistent weekly event that turns a quiet day-part into your most loyal community.

Run weekly
FORMAT 01

APL Weekly

One standing weekly tournament - branded, dealt, scored and hosted. The same night, every week, is what turns a one-off crowd into a loyal community of regulars who plan their week around it.

From the floor

Operators on APL.

Our players love the fact that they could qualify into major events and potentially go from our nightly event all the way to winning the APL Million. We do great trade and there's plenty of excitement in the venue when our APL event is on.
DH
David Harrisson
JBS Hospitality
How it works

Three simple steps. We handle the hard part.

From your first call to a fully operational poker night, you can be up and running in as little as 14–28 days.

Let's talk

A quick conversation to understand your venue, your customers and what success looks like.

We'll build your plan

A tailored poker program designed around your venue, complete with marketing, support and projected outcomes.

We launch

We handle the setup, promotion and delivery of your first event. You welcome a room full of players.

Poker night — packed table, dealer + host
Final table / trophy moment
Questions

APL — frequently asked.

No. APL provides a complete event kit — including poker tables, chips, cards, a dealer button and a trained host who runs the event from start to finish. All your venue needs to provide is the space and chairs.
Poker event regulations differ across Australia. We'll make sure your venue is set up in accordance with your state's requirements, including any rules around event entry.
Most APL Weekly tournaments run three or more hours, including registration and the final table — that's three hours of food, beverage and gaming spend.
Talk to the APL team

Get a callback from your rep.

Every venue is different. Tell us about yours and we'll help you choose the right entertainment solution for your business.

  • Advice from an experienced team.
  • The right format for your venue.
  • No obligation.

Talk to the APL team

A state rep will be in touch within one business day.

Want APL at your venue?

Most venues are running their first APL event within four weeks.

Get a callbackCall us